Jesler her aim is to recategorize plastic as a luxury material. She envisions a future in which the carelessly discarded shopping bags and candy wrappers of yesterday will form tomorrow’s equivalent of diamonds. We work with 100% recycled silver, this means the silver is reclaimed from previously owned jewelry, which is then melted and newly refined. The golden pieces are solid recycled silver with a layer of 5 micron 18 karat gold. Overproduction is one of the world’s biggest environmental threats. There was a time in the not-too-distant past when having a piece of jewelry made especially for you was the norm, not an anomaly. People not only accepted, but expected the period of time between investing in a jewelry piece and the realization of the design into material form. Our made-to-order system, by contrast, eradicates the production of excess stock with the expected environmental benefits, furthermore it encourages conscious consumption and it makes more economic sense for a small business like ours too.