Noshi is a tale of first love. While she was working as an artistic director in a leading Parisian agency, Virginie enjoyed her rare free time to get back to her drawing board. The advertising industry is great, but she missed expressing her creative-self. After all, it was not a long time ago when she was following her mother to the Saint-Pierre market, and was learning to sew in her workshop. Due to her creative childhood, she grew up with a certain fondness for materials. Her studies in the Maryse Eloy Art School taught her graphic rigour, origami is the combination of the two of them. Why shouldn’t she try to combine sophisticated paper-folding to jewelleries? Piece after piece, ornaments after ornaments, her friends became charmed. Was it a sign? Her first collection distinguished itself in several exhibitions. More than just a mere sign, it was and remains an encouragement. Goodbye Photoshop! Virginie finally began her studio. Noshi is born.