Analog Watch Co. makes the first ever, soft strapped, all-natural watch and plants a tree for each one sold
“Study nature, love nature, stay close to nature. It will never fail you.” This is a prescription by Frank Lloyd Wright that the Philadelphia-based AnalogWatch Co. has placed at the core of designing the first ever soft strapped, 100% natural wood watches. After months of prototyping, researching and sourcing materials, the watches have been masterly designed and handcrafted with flexible straps (makore, teak, silverheart) and hardwood bodies (red sanders, bamboo, maple). These singular timepieces are minimalist, unisex, lightweight, comfortable and 80% biodegradable. The company’s eco-consciousness is going even further in doing good and has partnered with Trees for the Future to plant a tree for every watch sold.